The country first came to know them as Hungary’s most popular recipe site. For more than five years now, however, users have been following them not only for their tried-and-tested, trustworthy recipes, but also for their daily updated articles and video content on gastronomy, lifestyle, health, nutrition, home, family, garden, DIY, and travel and culinary adventures.
As a result, they have evolved from a recipe site into a leading online food magazine—where, alongside baking and cooking, they also inform, educate, and help visitors switch off and relax. Responding to changing online consumer habits, they have also become a key and innovative player in video formats within the Hungarian media market, and their video content has long since gone beyond classic top-down recipe videos.